Del Orbe Associates Corp.

Company Background

Delorbe Accounting Service is a specialized accounting firm providing comprehensive financial management solutions for small to medium-sized businesses. Founded by a team of certified public accountants with extensive industry experience, the company offers bookkeeping, tax preparation, financial planning, payroll management, and business advisory services. Delorbe distinguishes itself through personalized attention, proactive approach to financial management, and deep understanding of industry-specific accounting challenges across various business sectors.

Challenges

Despite Delorbe’s strong reputation for accounting expertise, their digital presence failed to communicate their professional capabilities and unique value proposition:

• Outdated Visual Identity: The previous website used generic templates and stock imagery that created a forgettable impression and failed to differentiate the firm from competitors.

• Service Clarity Issues: Complex accounting services were described using technical jargon, making it difficult for business owners to understand specific offerings and benefits.

• Brand Personality Absence: The website lacked distinctive character elements that would reflect the approachable, client-focused nature of the Delorbe team.

• Lead Generation Weakness: Contact methods were limited and buried within the site architecture, creating unnecessary barriers for prospective clients.

• Mobile Experience Limitations: With many business owners managing finances on the go, the non-responsive design created frustration for mobile users.

• Trust Building Elements: Despite serving numerous satisfied clients, the website lacked testimonials, case studies, and other credibility indicators.

Solution

A comprehensive website redesign was implemented focusing on clean, professional aesthetics with strategic use of brilliant purple color elements:

• Purple-Focused Color Strategy:

  • Developed a sophisticated color palette centered around rich purple tones that convey professionalism, creativity, and trustworthiness
  • Created visual hierarchy using varying shades of purple complemented by neutral grays and whites
  • Implemented strategic color accents to guide users toward key information and conversion points

• Service Clarity Improvements:

  • Reorganized service offerings into clearly defined categories aligned with client needs rather than accounting terminology
  • Created dedicated service pages with benefit-focused descriptions, including specific outcomes for different business types
  • Implemented visual infographics explaining complex financial concepts in accessible ways

• Distinctive Brand Elements:

  • Designed custom graphic elements incorporating the brilliant purple theme throughout
  • Created a cohesive visual language balancing professionalism with approachability
  • Developed custom photography showcasing the Delorbe team in their actual workspace

• Lead Generation Optimization:

  • Implemented multiple strategically placed contact options with context-specific messaging
  • Created a streamlined consultation request process requiring minimal initial information
  • Developed industry-specific contact forms to better qualify and route inquiries

• Responsive Experience Implementation:

  • Rebuilt the entire site using a mobile-first approach ensuring optimal experience on all devices
  • Created touch-friendly navigation and interactive elements sized appropriately for all screens
  • Optimized data tables and financial information displays for small-screen readability

• Trust Building Content:

  • Added credential information and professional certifications throughout the site
  • Integrated client testimonials specific to different service areas
  • Created anonymized case studies demonstrating measurable financial improvements

Implementation Process

The website redesign followed a structured approach tailored to the specific needs of an accounting service provider:

1. Discovery and Analysis:

   • Conducted interviews with existing clients about their selection process for accounting services
   • Analyzed engagement patterns of the previous website to identify content interests
   • Performed competitive analysis of accounting firm websites across different market segments

2. Strategy Development:

   • Created user personas representing key client segments (startups, established businesses, professional service firms)
   • Mapped typical customer journeys from financial pain points to service engagement
   • Developed content strategy addressing different levels of financial literacy and business maturity

3. Design Creation:

   • Produced design concepts centered around brilliant purple as the core brand color
   • Created wireframes prioritizing clear service explanation and easy contact paths
   • Developed interactive prototypes for testing with business owners of varying technical comfort

4. Content Development:

   • Rewrote service descriptions focusing on business benefits rather than accounting processes
   • Created educational resources addressing common financial management questions
   • Developed industry-specific content highlighting relevant accounting challenges and solutions

5. Technical Implementation:

   • Built responsive framework ensuring consistent experience across devices
   • Implemented secure contact forms with appropriate data handling for financial information
   • Created integration with the firm’s client management system for streamlined lead handling

Results

The new Delorbe Accounting Service website delivered significant business improvements:

• Qualified Lead Generation: Substantial increase in consultation requests from the target business size segment.

• Service Mix Expansion: Notable growth in inquiries for advisory services beyond basic bookkeeping and tax preparation.

• Mobile Engagement: Marked improvement in site interaction metrics from mobile users, particularly for resource content.

• Reduced Sales Cycle: Measurable decrease in time from initial contact to service engagement as prospects arrived better informed.

• Brand Differentiation: Client feedback indicated stronger perception of Delorbe as a premium, specialized service provider rather than a general accounting firm.

• Content Effectiveness: Considerable increase in time spent with educational resources, establishing thought leadership positioning.

• Team Recruitment: Improvement in qualified applicant interest citing the professional yet distinctive brand presentation.

Conclusion

The Delorbe Accounting Service case study demonstrates how a clean, strategically designed website with distinctive color implementation can significantly enhance an accounting firm’s digital presence and business development capabilities.

By leveraging brilliant purple as the core visual element, the redesign successfully created a cohesive brand identity that communicates professionalism while distinguishing Delorbe from the typically conservative accounting firm aesthetic. The project illustrates that for professional service businesses, an effective website must balance authoritative expertise with accessible communication, translating complex services into clear business benefits for potential clients.