Discover the Legally Protection of a Brand

Trademark is an important part of every business is one of the essential assets a business has many businesses don’t realize how important it is to perform registration of their Brands; in fact, many businesses think state corporation registrations is the same as a Business trademark, to better explain, we need to overview the most popular mistakes business owners make when it comes to Trademark, and for this, we explain the mistakes and follow what is required to Trademark your business

How to Secure Your Business Name: A Complete Trademark Guide

Top 5 Trademark Mistakes Business Owners Make

Relying only on state registration: State corporation registrations don’t provide nationwide brand protection.
Confusing copyright with trademarks: Copyright protects artistic works, not business names or brands.
Thinking it’s unnecessary: Many regret not trademarking when others use their name or logo.
Not understanding trademarks: Trademarks are essential business assets in the U.S. market.
Assuming it’s too expensive: Trademark registration costs far less than infringement litigation.

What Is a Trademark?

A trademark is intellectual property that identifies your products/services and distinguishes them from competitors. Service marks protect services specifically.

Key requirements:

Must be distinctive (not descriptive)
Shouldn’t describe your products directly (e.g., “Best Shirts” for a t-shirt business)
Must be original and unique (e.g., “FishSplash” for a t-shirt business)

Always conduct a trademark search or consult an attorney before filing.