To develop a successful website, you need a team of professionals by your side. Here’s what to look for when creating your web development team: • Web designer -This is the person who will determine the structure, layout, colors and images of your website while preserving your corporate identity or brand throughout. • Web developer -This person will handle the coding and programming aspect of the development project, incorporating any additional functionalities that you wish to have on your website. • Content writer -The writer will create appropriate, keyword-rich text to put on the various pages of your site. He or she will ensure professionalism throughout by establishing a consistent style and eliminating errors in grammar, spelling, punctuation and capitalization. • SEO expert -This person will make sure that your website is optimized for search engines before its launch. Ultimately, this will boost its rank on search engines and ensure that your site will be easily found by users. • Director -This is the person who will coordinate and oversee the development process, keeping in mind your company needs and personal preferences. While many people think they can build websites, the truth is that not many people can build successful websites. As you can see, to make an informative, professional-looking website that ranks well on search engines, you need a team of specialists who know what they’re doing and work well not only together but with you. For that reason, we see a huge difference between developing a website and building a website—they are two completely different concepts, and we urge you to read our other blog to find out exactly how they’re different.