If you want to have a professional and effective website that ranks well, you have to make sure to invest in the following things: • Domain name: Keep it short and easy to remember. • VPS or dedicated hosting: This ensures good performance of your website. • SSL certificate: This protects all data and information submitted to and transmitted by your website. • Images: Make sure to get royalty-free images so you do not infringe copyright laws. • Web developer:This person should be skilled, reliable and able to incorporate the latest technology into your website • Content writer: This person will provide you with professional, grammatically correct and optimized content with a strong call-to-action. • Web designer: This person takes your ideas and incorporates them into the overall design, layout and style of the site.