CoraFence

Company Background

CoraFence is a specialized aluminum supplier focusing exclusively on the construction industry. With over two decades of experience, the company has established itself as a trusted provider of high-quality aluminum products. Their business model centers on delivering premium materials precisely when contractors and construction companies need them, minimizing project delays and complications.

The company’s core strength lies in its ability to customize aluminum solutions to meet specific project requirements, enabling clients to achieve superior results in their construction endeavors. CoraFence has built its reputation on reliability, quality craftsmanship, and deep industry knowledge that allows them to recommend optimal materials for various applications.

Challenges

Despite their strong position in the aluminum supply market, CoraFence faced significant challenges with their digital presence:

1. Outdated Online Presence: Their existing website failed to showcase their extensive product range and industry expertise effectively.
2. Limited Digital Engagement: The company struggled to convert website visitors into qualified leads, missing opportunities to expand their client base.
3. Lack of Internal Web Development Resources: As a specialized aluminum supplier, CoraFence’s core competencies were in materials and construction, not web development or digital marketing.
4. Time Constraints: The management team had limited availability to oversee a website redesign project, requiring a partner who could work independently with minimal supervision.
5. Trust Concerns: Having experienced disappointing results with previous web service providers, CoraFence needed a legally established, credible agency in Florida that could demonstrate reliability and competence.

Solutions

After carefully evaluating several web design agencies, CoraFence partnered with 911MYWEB, a Florida-based digital agency with the following qualifications:

1. Legal Establishment and Credibility: 911MYWEB provided proof of their Florida business registration, professional liability insurance, and extensive portfolio of completed projects in the construction and materials supply industries.
2. Streamlined Process: The agency implemented a specialized onboarding process requiring minimal input from CoraFence’s management team:
   • Initial discovery session focused on collecting essential information
   • Regular but concise progress updates rather than time-consuming meetings
   • Clear decision points requiring minimal client input
3. Industry-Specific Expertise: The agency demonstrated previous experience working with construction industry suppliers, understanding the unique selling propositions and technical specifications important to showcase.
4. Independent Project Management: The agency assigned a dedicated project manager who took ownership of the website development process, requiring only critical approvals from CoraFence leadership.
5. Strategic Digital Presence: Beyond basic website development, the agency created:
   • Product catalog optimized for construction professionals
   • Lead generation mechanisms tailored to the construction industry
   • Technical resource center highlighting aluminum applications

Results

The partnership between CoraFence and 911MYWEB delivered substantial improvements to the company’s digital presence and business outcomes:

1. Enhanced Online Visibility: The new website achieved a 125% increase in organic search traffic within the first three months after launch.
2. Improved Lead Generation: CoraFence experienced a 78% growth in qualified sales inquiries coming through their website.
3. Reduced Management Burden: The entire website redesign project required only 8 hours of direct involvement from CoraFence’s management team, allowing them to maintain focus on their core business operations.
4. Better Customer Experience: Client feedback surveys indicated a 92% satisfaction rate with the new website’s ability to showcase products and provide technical information.
5. Digital Competitive Advantage: The new website positioned CoraFence ahead of 80% of competitors in terms of digital presence quality and functionality.
6. Ongoing Support: The established relationship with 911MYWEB provided CoraFence with reliable technical support and strategic digital guidance without requiring in-house digital expertise.

Conclusion

The CoraFence case study demonstrates how specialized construction industry suppliers can effectively delegate their web development needs to trusted, legally established agencies while maintaining minimal involvement in the process. By selecting the right partner with proven industry experience, companies can achieve significant improvements in their digital presence without diverting focus from their core operations.

The successful partnership allowed CoraFence to leverage their 20+ years of aluminum supply expertise while addressing their digital weaknesses, ultimately strengthening their market position and creating new business growth opportunities.