El Rincon del Dueño

Company Background

El Rincon Del Dueño is a specialized catering service owned and operated by the same proprietors of El Bohio Restaurant. While El Bohio serves customers in its restaurant location, El Rincon Del Dueño was established as a distinct brand to represent their premium catering services. The company provides unique culinary preparations specifically designed for events and social occasions, offering clients specialized menus and full-service catering solutions that go beyond the restaurant’s regular offerings.

Challenges

The primary challenges facing El Rincon Del Dueño included:

1. Brand Differentiation: The owner needed to establish a separate online identity that clearly distinguished the catering service from the main restaurant business while maintaining brand cohesion.

2. Service Clarity: They required a platform that could explicitly and simply communicate their specialized event catering and setup services.

3. Menu Showcase: The website needed to effectively display their exclusive catering menus that differ from the restaurant’s regular offerings.

4. Brand Consistency: The new website had to align with the existing brand elements and color scheme established in their logo while creating its own distinct identity.

Solutions

To address these challenges, the following solutions were implemented:

1. Dedicated Website Development: Created a separate website specifically for El Rincon Del Dueño that clearly communicated their catering focus while maintaining a connection to the parent restaurant brand.

2. Clear Service Presentation: Designed intuitive navigation and content structure that immediately communicated the catering and event setup services available.

3. Interactive Menu Display: Developed an engaging way to showcase their special catering menus with appetizing imagery and detailed descriptions.

4. Cohesive Brand Implementation: Carefully integrated the existing color palette and design elements from their logo throughout the website to ensure brand consistency.

5. Mobile-Responsive Design: Ensured the website performed flawlessly across all devices to maximize accessibility for potential clients searching for catering services.

6. Simplified Contact Process: Implemented streamlined inquiry forms specifically designed for event and catering requests.

Results

The launch of El Rincon Del Dueño’s dedicated website delivered significant benefits:

1. Increased Catering Inquiries: The business experienced a substantial rise in catering requests directly through the website.

2. Enhanced Brand Recognition: Clients now clearly understand the distinction between the restaurant and catering services, while recognizing they come from the same trusted culinary team.

3. Expanded Client Base: The website attracted a new segment of customers specifically searching for event catering services rather than restaurant dining.

4. Streamlined Operations: The dedicated catering inquiry system helped staff more efficiently process and respond to event requests.

5. Increased Revenue: By properly showcasing their premium catering offerings, the average value of catering contracts increased.

6. Improved Customer Experience: Clients now have a dedicated resource to explore catering options, menus, and services before making contact, resulting in more informed initial conversations and higher client satisfaction.

The El Rincon Del Dueño case study demonstrates how strategic brand extension through focused digital presence can successfully expand a food service business into complementary markets while maintaining brand integrity.